I have yet to walk into a company during my thirty five years in the industry that didn?t have some form of this statement about the value of employees printed somewhere. A mission statement, in their employee handbook, on a poster on the wall, the company newsletter and even in the strategic plan for the very few that actually have a strategic plan. However, when I think about it, I almost want to puke. Why ? Because the majority of the company?s that make this claim have no idea what it really means to treat their employees like their most important asset.
Listen carefully, if you don?t treat your employees like your most important asset --- Then they certainly will not act nor will they perform likee your most important asset. And that means you are missing the greatest opportunity in the world to leverage talent in creating competitive advantage in your market place. Make no mistake, it is your employees that create core competencies and core competencies create competitive advantage.
Over Redemption InsuranceYou`ve seen it in the past when companies run a particular promotion and get it all wrong. They promise their customers certain prizes yet struggle to keep up with demand due to over redemption throughout the campaign. Not only does this look bad for the company it can also prove to be highly expensive too. Naturally companies will be cautious in the current climate as they don`t want their campaigns to end disastrously. A good way to ensure that the promotion runs smoothly and the budget doesn`t spiral out of control is to take out
Over Redemption Insurance. This way a set budgget can made from the start and if customers do over-redeem prizes then the business won`t suffer as a result. Risk management firms are the people to contact if you like the sound of the
Over Redemption Insurance. What happens is you normally pay for the redemptions up to a certain level and anything over the original projection can be claimed against the insurance company. With
Over Redemption Insurance in place you are covering yourself if your campaign proves to be more successful than you originally thought it would. Therefore you can set up promotions in the future and feel comforted knowing that you won`t have to go beyond your anticipated budget.
